Announcement of media Partnership between UNDP and Al-Jadeed TV

05 Mar 2013

imageUNDP Lebanon - Resident Representative shaking hands with AL Jadeed TV CEO

The United Nations Development Programme and Al-Jadeed Television announced a new partnership on Monday to promote Live Lebanon, an initiative that connects Lebanese individuals with associations around the world committed to local development projects. 

The UNDP Resident Representative Robert Watkins signed a memorandum of understanding with Al-Jadeed General Manager Dimitri Khodr at a press conference that was held on the 4th March 2013 in Beirut, in the presence of Live Lebanon Good Will Ambassadors Mr. Ghaleb Farha and Fadi Salameh. 

Through this partnership, Al-Jadeed TV will contribute to raising awareness about living conditions of local communities, strive to highlight the most pressing needs of deprived areas, and incite all Lebanese people to “Live Lebanon” through contributions to the initiative. 

Live Lebanon focuses on projects related to youth, health, the environment and income-generating activities, with particular emphasis on empowering local government and communities. 

“The media create awareness and disseminate powerful information about the existence and scope of intense disparity facing Lebanese communities in a country with so much wealth,” Watkins said. “Media have the means to inspire, to literally shape the way people think and act, to shift public attitudes in simply, yet profound ways by bringing human stories to people and making emotional connections across social and physical divides.” 

The memorandum of understanding is the first of its kind between the U.N. and an Arab television station, according to U.N. Information Center Director Bahaa Elkoussy. 

“Through this partnership, Al-Jadeed TV will contribute to raising awareness about living conditions of local communities, strive to highlight the most pressing needs of deprived areas, and incite all Lebanese people to ‘Live Lebanon, indeed’ through contributions to the initiative,” Elkoussy said. 

General Manager Dimitri Khodr said "We admit and acknowledge that we truly Live Lebanon and embrace all its aspects in our own way, where we practice on a daily basis, the freedom of expression despite the different forms of persecution from prison to unfair judiciary.  

Ghassan Assaf said: "We consider that our social corporate responsibility and values of the bank are able to achieve results through Live Lebanon project. The project team work and Good Will Ambassadors of Live Lebanon form a large family where we can work all together for the benefit of all the Lebanese society without discrimination, but in full cooperation and partnership and genuine interest in what affects those of lower economic status in Lebanon.” 

Now entering its third year, Live Lebanon continues to add success stories from across the country: from children of Ayn Yacoob now able to enjoy new playground and the community in Aramta able to access clean water from sources to the women cooperatives in Mhedthe now able to access new markets overseas for its handmade food product. 

The “Live Lebanon” initiative connects Lebanese individuals and associations around the world committed to local development projects in Lebanon. These projects are implemented in cooperation with the local communities, especially municipalities, to support community priorities related to youth, health, environment, and income generating activities.