“The fair was an excellent opportunity to promote our products and network with new people,” says Sawsan Saleh, head of the Sultan Yaacoub Cooperative in Beqaa El Gharbi, about the 2018 Christmas Fair. Having spent most of her life in Brazil, Sawsan was determined to come back and raise her three children in Lebanon but had to cope with the financial hardships that came with her decision. Today, she is able to support her family – alongside her husband – by selling frozen homemade Lebanese foods, such as Kebbe and Shish Barak.
Sawsan played an active part in the Christmas fair that was hosted in December 2018 by “Nature by Marc Beyrouthy.” She was one of 30 women who promoted their homemade products at the four-day fair.
Hosted by thirteen nationwide cooperatives, the fair was one of several events that helped the cooperatives and their women members access different markets, maximize opportunities, and leverage private sector marketing capacities.